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Keep Your Soldiers on the Field

I recently shot a video of my car and the box truck we use for our business.It was a video to brag, but not in the normal way. I’m not normal and I hope you aren’t either. I drive an 8 year old Hyundai Elantra and our box truck is from the late 90’s with a cracked windshield. We grew a seven figure book business by throwing nearly every penny we make back into the business.

If you don’t have outside funds to invest in your business you can’t siphon off the revenue your business makes to buy shiny things for you and your family.

I heard an analogy from Shark Tank once about money.The jerky bald guy said that he considers his money to be soldiers.Their job is to go out in the field and bring back prisoners.

Your soldiers can’t do that if you take them off the field to buy a new car or a new phone, or a vacation.In this business you need capital to buy your inventory.Every dollar that you spend on trinkets and doodads now will cost you hundreds or...

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