It is officially December, and for many Amazon sellers it means getting all the stuff they can get out the door for the Christmas rush.  And I do totally understand that thinking.  A lot of money is made during Q4.  But, I like books better.  By staying focused we are set up for an amazing textbook season. 

 To me it kind of feels like you might have to make a choice.  We did $500,000 in sales last January and 99% of those sales were in books.  It is the most wonderful time of the year, but you have to be ready.  So if you are serious about books, ship in the rest of the doodads you bought from Walmart and let’s get down to business. Go ahead.  I’ll wait…

 You didn’t go.  That’s ok.  It’s a free country.  You might not be convinced yet that Q4 isn’t the golden goose. 

“Greg,” you say. “Everyone is talking about Q4 on Amazon.  Isn’t that...