If You Want the Island, Burn Your Boat!

Uncategorized Aug 30, 2016

People give all sorts of excuses as to why they can't start an Amazon business; "I don't have enough money" or "There's not enough books in my area" or "I don't have the right size facility" or "There's no people in my area that I would like to hire"

All of these objections deal in resources. You say you can't start a business because you have a shortage of “resources” (time, money, people, buildings, etc..) but what you're really telling me is that lack “resourcefulness”.

Think about all of the great business/brands that have been built over the last several decades. Story after story is about people overcoming all odds to build their company. In fact, it's harder for me to think of people who were handed success on a silver platter than those that clawed and scratched their way to success.

Bethany Hamilton had her arm bitten off by a shark, but that didn’t stop her from pursuing her dream of being a professional surfer. Two years after that tragic event she won the Explorer Women’s Division of the NSSA National Championship.

Benjamin Franklin was forced to drop out of school when he was ten because his parents couldn’t afford to send him anymore, talk about adversity!

Richard Branson (founder of Virgin Air and many other companies) is dyslexic, which lead to very poor grades in school.

Stephen King’s first novel was rejected 30 times, I’m sure that it felt like the deck was stacked against him, but he didn’t give up. Now his books have sold over 350 million copies.

Oprah Winfrey gave birth at age 14 and lost her child. What a horrible, and debilitating thing to have to go through. Her tragic past didn’t stop her from making a fortune as the admiration of many.

Thomas Edison failed 10,000 times before inventing the lightbulb. Did he give up? No! In fact, in response to the number of times that he failed he said, “I have not failed. I’ve just found 10,000 ways that won’t work.”

Kris Carr turned her cancer into a business of hope and healing. In 2003 at the age of 32 was diagnosed with a rare and incurable Stage IV cancer in her liver and lungs. Did she except her fate, roll over and die? Nope, instead of succumbing to the disease Carr decided to fight it head on. She launched wellness website, published books and is now a celebrity celebrating a decade of “thriving with cancer”

The common thread that I see is that these people believed that failure was not an option. In turn, this is the mindset that forced them to be resourceful (with the resources they did have) out of a necessity to survive.

Do you want to be successful in life and in business, make success the ONLY option. Don't have a "Contingency Plan". Scrap your "Plan B"!

If you’re hesitating to take that leap, to take the first steps in building a business that could someday give you a lifetime of financial and lifestyle freedom, maybe you need to “burn your boats”

In 1519 AD, during the Spanish conquest of Mexico. Hernán Cortés, the Spanish commander, scuttled his ships, so that his men would have to conquer or die. The commanding officer ordered his soldiers, who had just landed on the enemy’s shoreline, to burn their boats. Why in the world would he do this?! The reasoning is brilliant, without even the option of retreat, he knew that his soldiers would fight with a renewed sense of courage and desperation.

That is precisely what you might need. So many people invest their time and money into learning how to sell online, but few actually see it through. One reason for this, I think, is that they see their little boat just sitting there patiently beckoning them to come back, out of the corner of their eye. So, burn those boats and let’s get to work!


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