I’m pretty bad at most things, like well below average. I’m also ignorant on many many topics. I can’t drive a large box truck, work on a car, or design a website. (That particular weakness should be very apparent.) That’s just the tip of the iceberg. If i tried to spend time on any of those things I would want to pull my hair out. No matter how much time I spent trying to fix cars or design websites, the best I’d ever be is mediocre if I was lucky.
Why should I do that? What use is there in me investing so much time to be a crappy mechanic when there are people that are great at it and love it?It’s a complete waste of time.The solution is for me to monetize what I’m good at and what I love, and pay specialists to fill in the gaps for me.
I hate lawn care.A lot.Cutting the grass makes me sneeze and my eyes itch, and I find it mind numbing.So I don’t do it.My cousin on the other hand built a lawn care empire.He has crazy huge machines and equipment that run all around the city and the suburbs cutting grass, doing landscaping, building crazy awesome fire pits and decks and much more.He’s a lawn care rockstar.
We are all rockstars at something, and in business to really crush it you need to focus on your strengths.It is the perfect solution, because what happens is you create income opportunities for others that are offset by far by the time you reclaim to spend monetizing your strengths.
Stop banging your head against the wall.To really see results in your business stop spending time doing things you’re no good at.It’s just not worth it.
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